The turn is a great place to get control of the pot or decide to get out of the hand. With continuation betting becoming second nature for so many online players, the turn card is where you usually find out who is serious about continuing with their hand.

If you feel like you had the best hand on the flop then you should continue with a bet on the turn to build the pot. If you suspect that your opponent has a drawing hand such as a flush draw then you really want them to pay for it to see another card.

Ideally you want them to just fold their hand on the turn, but if they are chasing their flush or straight make sure you make them pay for it by betting at least 2/3 of the pot. On the turn the only have 4:1 odds of making the flush on the river so they would be paying more then they should be to chase the flush, so in the long run you will make money.
If you have a medium strength hand you should probably continue to bet on the turn. However, if you are re raised on the turn you have an important decision to make.  For example, let’s say you are holding A-K of clubs and the flop comes Ks, 7d, 8d. You are under the gun with 1 other opponent involved in the pot which is the button. You have top pair and top kicker so can assume you probably have the best of it on the flop and make a continuation bet and get called. The turn card shows a Jd.
What should you do in this spot? You still have top pair top kicker but any potential flush draw has hit and there is also the possibility for a straight. Don’t give up on your hand just yet. I think you should make a turn bet but if you face a re-raise on the turn then you have to consider folding because your TPTK is not looking so good anymore. The button could likely be playing pre flop with a hand like 9-10 suited or made some better flush draw.

What you have to try and identify is how loose and aggressive the other player is. How likely would they be to make a move in this spot with air? Do they always have a made hand in this spot. If they only re-raise with the best of it on the turn, then it’s an easy fold, but always take your time to think about it. If villain is trying to bluff the hand, they will more then likely do it on the turn instead of leaving it to the river, because on the river there is so much money in the pot that you are committed to calling most river bets, so always be aware of opponents trying to make a move on the turn.
If you bet out on the turn and the other player calls your bet, it will often just go check and check on the river and you will see a showdown. Make sure that you have showdown value when making a turn bet otherwise it was pointless staying involved in the pot.

So far in this article it has only been suggested that you bet on the turn if you think you had the best of it on the flop and the turn card is not scary. If I have a very strong hand on the flop such as flopping a set, then a check/raise on the turn is a possibility to build a bigger pot, however doing this will depend on what range of hands you put your opponent on. If you think they have a weak hand, it may be worthwhile just check/calling the turn bet, and trying to induce a bluff on the river because your opponent may suspect weakness. Never get too predictable with your turn play and always change it up to be deceptive.